Healthcare Digital Advertising

Digital advertising offers numerous benefits for healthcare providers – especially those looking to grow their patient base or online presence. With greater brand awareness, you can even improve the number of referrals you receive from other physicians.

The key to effective advertising is to do it where your target audience is. Today, that means online. Because the internet is a vast, worldwide marketplace, it’s now more important than ever that you be targeted in your approach to digital advertising.

Have you identified the services you want to promote or the types of patients you want to attract? Are you looking for patients from a certain demographic or geographic location? We have the tools to ensure your advertising efforts earn you the type of results you’re looking for.

Your Advertising Choices Abound

There is a large variety of digital advertising options available to you. In fact, there are so many choices for you to choose from, it can be a bit overwhelming doing it on your own. Exclusive Healthcare Solutions can help.

Google Search Ads

Google search ads, for example, are a type of pay-per-click (PPC) advertising that are a great option if you’re looking for immediate results. It can land you in the coveted top spot in Google search results. It is especially effective because it targets people actively searching for services like yours – and either generates traffic to your website or phone calls to your office. It’s a great way to extend your advertising to reach outside of your known network.

Google Display Ads

Google display ads are also targeted to specific types of user searches on google – but these ads can appear on many different websites and in all manners of size and format. These display ads can be targeted to those who have visited your website in the past, or by user interest, certain websites or topics, and more.

Of course, Google isn’t the only game in town. You can purchase advertising on many social media platforms, including Facebook – and even then, you can choose among options such as single-post promotions, sponsored stories, and much more.

At Exclusive Healthcare Solutions, we have the experience and understanding of the digital marketing world to help identify the type of ads you can benefit from and the most appropriate online venue for it. We can help you craft the perfect keywords, ad text, and ad budget to reach your goals.

The Best Digital Advertising Is Collaborative

In a perfect world, you’ll want to combine digital advertising with other marketing efforts. A mixed approach can help you most effectively expand your reach and garner the most impressions.

We suggest supplementing your digital advertising efforts with strategic planning (at a minimum), physician referrals, website, and social media marketing.

At Exclusive Healthcare Solutions, we can help you take the guesswork out of digital advertising. We work with you to determine the perfect marketing plan to reach your specific goals. When your digital ad campaigns are implemented in a focused, strategic way, it can lead to patient referrals that can sustain your practice for years to come.