Referral Tracking
The best physician liaison referral marketing programs include referral tracking. How else can you truly evaluate the quantity, quality, and impact of the patient referrals you’re receiving?
At Exclusive Healthcare Solutions, we understand how important it is for the referral process to work and for your referral relationships to continue to be of value. That’s why we depend on metrics, referral tracking, and regular reporting – not gut feelings, assumptions, or one-off check-ins – to keep on top of referrals.
We have a host of referral marketing management tools that we use to collect data, identify trends, and track the referrals you’re receiving. These tools help us to:
- Manage your physician referral marketing program
- Establish baselines and benchmarks
- Create a strategic plan for overall practice growth
- Monitor the effects of the referrals
- Measure patient engagement and satisfaction
- Readjust your physician liaison marketing program if necessary
Reporting
Regular reporting goes hand-in-hand with our referral marketing and tracking. The marketing reports we provide our clients identify who you’re receiving your referrals from, peer and patient interactions, and follow-ups. By regularly documenting the success of your program, we’re able to identify trends, research and target high-performing physicians, and otherwise quantify the return on your marketing investment.
Patient Scheduling and Follow-Up
Is your front office staff incredibly busy? Let us help with our referral scheduling and follow-up services. We can help you close the loop on referrals that come in.
We understand that it can take precious resources and time to reach out to referred patients – especially when multiple efforts are required to get in touch. We have developed a system to track our efforts and ensure referred patients get an appointment and come in to see you. We also make sure the referring physician receives an office note. Best of all, this additional service can easily and cost-effectively be added to any marketing plan.
Our referral scheduling and follow-up helps to ensure no patient falls through the cracks or remains unseen. It also helps to preserve your relationship with referring physicians, who might get a call that a patient couldn’t get in to see the recommended specialist and then has to take the time to figure out why. Finally, it also ensures you don’t miss out on the revenue missed patients might’ve brought to your practice.
We track the entire referral process for you. We identify your referrals and their sources and how many patients were seen by you. We can also adjust your marketing plan for the next month based on your current level of referrals and needs.
New patients who can benefit from your services and care are out there. Don’t delay – call now to start increasing your healthcare practice value and growth with our physician liaison referral marketing and referral tracking services. Contact Exclusive Healthcare Solutions in San Antonio, Texas, today by calling (210) 601-6212.
