Social Media Management
Successful healthcare practices create amazing patient experiences. They generate buzz and positive word-of-mouth – often, by how well they interact with their patients as much as what services they offer.
Social media is one of the most popular ways to sow this type of excitement about your medical or dental practice. It doesn’t matter if you’re new to social media, or an old pro – using social media to promote your practice offers tangible benefits, including:
- Gain exposure and potential new patients
- Gain credibility and become a trusted healthcare resource
- Solidify existing patient relationships, helping to improve patient satisfaction
- Engage and connect with colleagues and peers
- Share information and stay abreast of industry trends
All of this takes time and effort, however, which can be problematic for most busy medical and dental offices. That’s why Exclusive Healthcare Solutions now offers social media management services. We offer a variety of programs that include tasks such as setting up your social media page, creating regular unique posts, conducting special campaigns or promotions, and providing you with monthly reports that can identify what’s working for you and what isn’t.
Popular Platforms for Medical & Dental Professionals
Now is the perfect time to take advantage of the marketing and business development benefits of social media. While many healthcare professionals use social media on a personal basis – only about half are doing so professionally. This opens up a wonderful opportunity for you to build your online reputation with consistent, engaging, and relevant posts. No matter the platform, the goal is the same: the more people who “follow” your social media activity, the more people who will regularly see your messaging and may become future patients of yours.
Arguably the most popular social media platform today, Facebook is no longer just for young people. Indeed, 30- to 49-year-olds constitute the second-largest group of users on Facebook, with the 50- to 64-year-old set not far behind. It’s popular in rural and urban areas alike, and the vast majority of Facebook users log onto the platform every day. Videos, slideshows, and special offers can all easily be featured on your Facebook page.
Twitter is a great way to share real-time news in 140 characters or less. Your messages can be sent with photos and videos to make them more eye-catching. It’s also a popular way to drive people to your website, where they can find more information about your practice and the services you offer.
A largely visual platform, Instagram has a high interaction rate and tends to appeal to younger adults. Healthcare professionals that may benefit from a presence on Instagram include anyone for whom visuals are key to driving sales. For example, providers who regularly use before-and-after photos, such as medispas, cosmetic surgeons, dentists, dermatologists, and others, can benefit from an Instagram presence. Using the right hashtags can be critical to getting your posts seen on this platform – we can help you use the most effective hashtags for your practice and services.
Healthcare Social Media Marketing in San Antonio, TX
Don’t miss a great opportunity to build your brand using social media. Ask about our social media management services at Exclusive Healthcare Solutions. Call us in San Antonio, Texas, at (210) 601-6212 for more information. You can also sign up for your free practice analysis right now.
