Website & SEO
Much of what we do here at Exclusive Healthcare Solutions is focused on growing your medical or dental practice by increasing the volume of valuable patients. In today’s world, the very best way to reach potential new patients begins with your primary online presence: your website.
Most medical professionals already know they need a new website – but put it off because no one has the time for another project or wants the additional stress. That's where we come in. Our experience, knowledge, and connections make getting the website you've dreamed of easy and entirely headache-free! We will be there for you, from initial consult to the moment your new site goes live, taking care of all the details along the way so you can continue to focus your time and energy on patient care.
What You Need In a Healthcare Website
Before you can begin to build your practice – or enact any well-thought-out marketing or business development plan, it helps to start with an attractive, effective website. For the very best patient experience, your website should be:
- Eye-catching and engaging
- Easy to navigate
- Offer something of value to visitors
- Inspire trust
- Distinguish you from your competitors
- Be designed for mobile use
In addition, the content on your website should be optimized so that your site is more likely to show up near the top of Google search results when potential patients search for services like the ones you provide. This is what is known as search engine optimization, or SEO.
In addition to attracting new patients, your website should be helpful to your existing patients. For example, it should include a variety of ways patients can reach you. Links to your patient portal and online bill pay are beneficial – as are interactive forms that can be used to send you a message, and phone numbers that can be dialed with a click.
Website Design by iHealthSpot Interactive
Exclusive Healthcare Solutions has partnered with iHealthSpot Interactive, the premier medical and dental website design professionals in the nation. iHealthSpot specializes in creating unique, one-of-a-kind websites that fit who you are like a glove. iHealthSpot uses a reliable team of experts in design, information architecture, writing/editing, coding, and project management for each and every website they build. Using a one-on-one approach, the iHealthSpot team can create a website that will be your digital calling card – and get you real results when it comes to growing your healthcare practice.
SEO Done Right
Built into iHealthSpot’s tried-and-true web design process is an emphasis on natural SEO. This is what will help you soar in online rankings and show up higher in Google search results. It’s also what will bring more patients to your site – and your practice.
SEO is written into your website content, which is optimized for your unique characteristics and geographic region. Your website, as designed, will incorporate SEO strategies such as keyword research, backlinking, meta descriptions and page titles, strong calls to action, and an intuitive user experience. Your expertise, authority, and trustworthiness will be emphasized to attract site visitors.
Blogging is another method that can significantly boost your SEO. The key is to do it regularly, on topics – and using keywords – relevant to your practice and the type of patients you’re seeking to attract. Relevant, informative blogs are an easy way to position your practice as the answer to questions your patients may be Googling. Blogs are also one of the best ways to improve the likelihood your site appears in front of potential new patients.
Healthcare Website Design and Medical SEO
Don’t miss out on the marketing and business development opportunities built in to a well-designed website, with SEO and blogging. Sign up for your free practice analysis and call Exclusive Healthcare Solutions at (210) 601-6212 to find out more.
